THE BOOKSHOP HOTEL
This project is a fascinating concept website for a fictional bookstore in a popular series of novels, The Bookshop Hotel. It brings the fictional shop to life in a real world representation. At first glance, the website looks like the online home of a real bookshop, but as fans dig deeper, they'll find that the "staff" are in fact their favorite characters from the book, and the "events" are the same ones that take place in the fictional Lily Hollow town from the novels. When visitors go to the online store, they can actually purchase the books on which the concept website is based.